06.16.21
The Fragrance Creators Association further expanded its website, FragranceConservatory.com, with 50 new custom fragrance ingredient stories containing facts and information on origin, use and safety profile.
At a time when consumers are increasingly demanding ingredient transparency from the products they buy, FragranceConservatory.com is being continually expanded to help people make informed, safe choices about the fragranced products they purchase. Its goal is to have 600 ingredients on the site by early 2022!
“We know people are seeking science-based perspective about the fragrance ingredients in the products they use,” said Tracey Long, Director, Corporate Communications & Reputation, Procter & Gamble, and Chair of Fragrance Creators Communications Executive Committee. "FragranceConservatory.com is a unique offering by Fragrance Creator’s Association, fueled by members’ expertise, that provides clear, contextualized information about the fragrance ingredients found in a broad range of products—from fine fragrance formulas to personal and household care products—to help consumers build confidence in their product choices.”
The site is cultivated by a coalition of dedicated Fragrance Creators members, including Arylessence, Bedoukian Research, Bell Flavors & Fragrances, CHANEL, Citrus & Allied Essences, The Clorox Company, Emerald Kalama Chemical, The Estée Lauder Companies, Johnson & Johnson, The Lermond Company, Modere, Procter & Gamble, Revlon, Robertet USA, SC Johnson, and Takasago International Corporation (USA).
With technical support from the Research Institute for Fragrance Materials and the International Fragrance Association, the group is slated to introduce several hundred more ingredient stories and other expanded content in 2021 and 2022.
At a time when consumers are increasingly demanding ingredient transparency from the products they buy, FragranceConservatory.com is being continually expanded to help people make informed, safe choices about the fragranced products they purchase. Its goal is to have 600 ingredients on the site by early 2022!
“We know people are seeking science-based perspective about the fragrance ingredients in the products they use,” said Tracey Long, Director, Corporate Communications & Reputation, Procter & Gamble, and Chair of Fragrance Creators Communications Executive Committee. "FragranceConservatory.com is a unique offering by Fragrance Creator’s Association, fueled by members’ expertise, that provides clear, contextualized information about the fragrance ingredients found in a broad range of products—from fine fragrance formulas to personal and household care products—to help consumers build confidence in their product choices.”
The site is cultivated by a coalition of dedicated Fragrance Creators members, including Arylessence, Bedoukian Research, Bell Flavors & Fragrances, CHANEL, Citrus & Allied Essences, The Clorox Company, Emerald Kalama Chemical, The Estée Lauder Companies, Johnson & Johnson, The Lermond Company, Modere, Procter & Gamble, Revlon, Robertet USA, SC Johnson, and Takasago International Corporation (USA).
With technical support from the Research Institute for Fragrance Materials and the International Fragrance Association, the group is slated to introduce several hundred more ingredient stories and other expanded content in 2021 and 2022.