06.16.21
Sephora is reportedly introducing more stringent "clean beauty" guidelines. According to reports, the new guidance, dubbed "Clean Plus," will require brands to formulate without petroleum-based ingredients. Deadlines for compliance is Jan. 1, 2022 for skin care, hair care and makeup brands. Fine fragrances will have until March 31, 2022.
The move comes as demand for clean beauty grows. Sephora is said to derive 30% of its sales growth from clean beauty brands. By developing tougher, cleaner guidance, Sephora will compete with Credo Beauty and other clean beauty hardliners.
The move comes as demand for clean beauty grows. Sephora is said to derive 30% of its sales growth from clean beauty brands. By developing tougher, cleaner guidance, Sephora will compete with Credo Beauty and other clean beauty hardliners.