07.14.21
Softsoap has rolled out new Foaming Hand Soap Tablets and refillable, recyclable aluminum bottle. The Colgate-Palmolive-owned brand says it is the first refill option in tablet form to be offered by a major brand in the US.
The recyclable aluminum bottle is filled with water at home and users drop in a tablet, and wait for it to fizz up and turn into foaming hand soap.
The Softsoap Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, the brand says users will ultimately use 92% less plastic than traditional hand soap refills.††
In 2020 alone, more than 455 million plastic liquid hand soap pump bottles were sold, according to data from Colgate-Palmolive. If every person who bought a plastic hand soap pump bottle in 2020 switched to Softsoap Foaming Tablets Starter Kits, it would save more than 150 million plastic pump bottles of soap from entering landfills, the brand says.
The soap formulation is available in Sparkling Lavender, Lemon Fizz, and Fresh Coconut scents.
The recyclable aluminum bottle is filled with water at home and users drop in a tablet, and wait for it to fizz up and turn into foaming hand soap.
The Softsoap Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, the brand says users will ultimately use 92% less plastic than traditional hand soap refills.††
In 2020 alone, more than 455 million plastic liquid hand soap pump bottles were sold, according to data from Colgate-Palmolive. If every person who bought a plastic hand soap pump bottle in 2020 switched to Softsoap Foaming Tablets Starter Kits, it would save more than 150 million plastic pump bottles of soap from entering landfills, the brand says.
The soap formulation is available in Sparkling Lavender, Lemon Fizz, and Fresh Coconut scents.