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Beauty brand also launches Touch of Gloss Shine Mist for hair care.
August 3, 2021
By: Melissa Meisel
Batiste Dry Shampoo has a new and refreshed look with an enhanced formula, all in sleek new packaging for an instantly refreshed look. Now with added keratin, Batiste instantly revitalizes and refreshes second or third (or fourth!) day hair and extends style between washes. According to the company, the ultra-refined rice starch dry shampoo formula now provides long-lasting fragrances. Batiste’s classic formula now carries added keratin as well. As for the packaging, the cans now feature a sleek new design for an improved, standout look. New Product Development Additionally, the brand has launched Touch of Gloss Shine Mist to help hair shine bright. While Touch of Gloss is not a dry shampoo, this high-shine, lightweight formula still helps upgrade in-between wash moments by delivering an upgraded next-level shine in seconds. Plus, it can be paired with Batiste’s signature dry shampoo or used on its own.
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