09.08.21
CLR has rolled out its first daily-use multipurpose cleaners, CLR Everyday Clean and CLR Active Clear. The brand, which is owned by Jelmar, has produced two new TV spots to support the launch.
USDA Biobased-certified CLR Active Clear, which is formulated with active probiotics, delivers long-lasting results with up to 3 days cleaning power, according to the company. EPA Safer Choice-certified CLR Everyday Clean uses ingredients that are recognized as safer alternatives to traditional chemicals.
"These two new products mark Jelmar's entry into the all-purpose cleaning category, adding to our robust CLR family of products," said Alison Gutterman, CEO and president of Jelmar.
The new "Fight The Clean Fight" TV campaign launches this month. In addition to the national TV spots, the new marketing campaign will include distribution across social media platforms, select podcasts, and other digital channels.
USDA Biobased-certified CLR Active Clear, which is formulated with active probiotics, delivers long-lasting results with up to 3 days cleaning power, according to the company. EPA Safer Choice-certified CLR Everyday Clean uses ingredients that are recognized as safer alternatives to traditional chemicals.
"These two new products mark Jelmar's entry into the all-purpose cleaning category, adding to our robust CLR family of products," said Alison Gutterman, CEO and president of Jelmar.
The new "Fight The Clean Fight" TV campaign launches this month. In addition to the national TV spots, the new marketing campaign will include distribution across social media platforms, select podcasts, and other digital channels.