Garnier Launches Educational Campaign Dedicated to Sustainable Consumption

Garnier reveals its next Green Beauty milestone as the brand launches an educational campaign dedicated to sustainable consumption.

 

With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people with high quality information on how to live greener on the planet, by 2025.

 

This new commitment from Garnier is the latest in a series of ambitious 2025 targets set with the aim of helping reduce the environmental impact of the brand's entire value chain. In the first step of this commitment, Garnier has worked with National Geographic Explorers Rosa Vasquez and Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference.

 

“To realize the full power of our continuing journey towards Greener Beauty, Garnier wants to encourage consumers to take green steps too,” said Adrien Koskas, Garnier global president. “Sustainability can be an intimidating topic, and our aim is to help make it truly accessible. We're doing that with plans to roll out innovative products, from solid shampoo with fast rinse technology, to cardboard integrated tubes – but this is just a start and we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener every day.” 

 

The accessible, educational content will cover key sustainability topics related to beauty. Subjects such as plastic and packaging, water usage and green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.

To be revealed at the Expo 2020 Dubai, the first piece of educational content will be available here with more episodes to come.