11.08.21
AI/AR provider Perfect Corp. has partnered with No7 to launch its first-ever virtual try-on foundation matching diagnostic solution in the UK.
Powered by Perfect Corp.’s AI foundation shade finder technology, the No7 Personalized Foundation Analysis is available to be used via mobile or tablet on the Boots.com and Boots.ie websites.
The system uses adaptive environmental lighting adjustments and guidance to capture the optimal image for analysis and skin tone shade matching, according to Perfect Corp. Once customers are matched with their best foundation range and shade, they can instantly virtually try-on their match and experiment with shade options.
A before and after sliding function allows for comparison of the shade match against the customer’s natural skin tone through a live camera view. It also provides information about the matched foundation range and delivers personalised matches across other face products, including powders, concealers, primers and fixing mists.
“At No7, we’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic,” shared Kiran Sandhu, global innovation manager at No7 Beauty Company. “Through qualitative consumer research we discovered that for foundation users finding the right shade is just one half of the picture. Finding the right range that works with individual skin goals and concerns is the other. No7 Personalised Foundation Analysis, powered by Perfect Corp's expert technology, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation. This analysis not only provides customers with the right foundation shade, but also offers the right foundation based on the customer’s unique skin needs. We tested the Personalised Foundation Analysis experience with a consumer panel of 932 users and 84% agreed it gave them confidence in finding the perfect match.”
No7 is part of Happi Top 50 Company Walgreens Boots Alliance.
Powered by Perfect Corp.’s AI foundation shade finder technology, the No7 Personalized Foundation Analysis is available to be used via mobile or tablet on the Boots.com and Boots.ie websites.
The system uses adaptive environmental lighting adjustments and guidance to capture the optimal image for analysis and skin tone shade matching, according to Perfect Corp. Once customers are matched with their best foundation range and shade, they can instantly virtually try-on their match and experiment with shade options.
A before and after sliding function allows for comparison of the shade match against the customer’s natural skin tone through a live camera view. It also provides information about the matched foundation range and delivers personalised matches across other face products, including powders, concealers, primers and fixing mists.
“At No7, we’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic,” shared Kiran Sandhu, global innovation manager at No7 Beauty Company. “Through qualitative consumer research we discovered that for foundation users finding the right shade is just one half of the picture. Finding the right range that works with individual skin goals and concerns is the other. No7 Personalised Foundation Analysis, powered by Perfect Corp's expert technology, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation. This analysis not only provides customers with the right foundation shade, but also offers the right foundation based on the customer’s unique skin needs. We tested the Personalised Foundation Analysis experience with a consumer panel of 932 users and 84% agreed it gave them confidence in finding the perfect match.”
No7 is part of Happi Top 50 Company Walgreens Boots Alliance.