Olay Salutes Frontline Healthcare Workers in Singapore with $1.9 Million Donation in New Campaign

Skincare brand Olay has donated $1.9 million worth of Olay products, or 42,000 pieces of skincare products, to healthcare workers on the frontline of the Covid-19 pandemic from SingHealth in Singapore as a show of appreciation for their hard work during these difficult times. 

 

In line with P&G's commitment to be a force for good, the donation is a continuation of P&G's strong contribution to the community since the start of the pandemic.

 

“The strict protocol of wearing personal protective equipment (PPE) is of paramount importance to mitigate the spread of the virus and to keep healthcare workers safe,” said Tim Krause, senior vice president, global skin and personal care, Procter & Gamble. “However, the constant wearing of masks and PPE can leave skin feeling rough, dry, and sore which, in turn, causes discomfort. Olay hopes to provide some relief to our healthcare frontliners through the donation of Olay products. This is our way of recognizing our fearless healthcare workers for their continued efforts throughout this pandemic.”

 

The brand will also be asking consumers to nominate healthcare frontliners in their lives who they believe deserve to be celebrated as well. Through a social media campaign that will take place from mid-December 2021 onwards on Olay's Facebook and Instagram pages, the brand will verify the nomination and send care packages to selected healthcare workers. Details about the nomination mechanics and the campaign hashtag will be released closer to the date.