Harry’s Acquires Deodorant Brand Lumē

Harry's, Inc. has entered into a definitive agreement to acquire Lumē Deodorant, LLC, a doctor-developed, direct-to-consumer.
 
This is the first acquisition for Harry's Labs, the “innovation engine” within Harry's, Inc., which entered the personal care brand as a disruptor in the razor category.
 
Lumē was created by Dr. Shannon Klingman, a board certified obstetrician gynecologist, to manages odor all over the body from the under ams to under the breast to elsewhere.
 
“I created Lumē because I knew women deserved better options to manage body odor. As a board certified gynecologist, many of my patients struggled with odor 'below the belt' and were told bacterial vaginosis was the likely cause. My medical training made me suspect that causes of odor were actually the same all over the body, including external odor below the belt, for both women and men. Years of research confirmed my hypothesis and led me to develop the first-ever all over body odor product that works by blocking the odor reaction anywhere it is applied on the body,” said Dr. Klingman. “I am thrilled to partner with the team at Harry's at this point in our company's journey.  They are proven experts in scaling omni-channel personal care brands and they deeply understand and support our mission to disrupt the odor control market.”


 
Lumē helps normalize body with mandelic-acid powered deodorant products that manage odor-causing reactions that happen on their skin. What started years ago as a quest to find an effective solution for “feminine” odor has become an opportunity to give consumers the confidence to control odor, anywhere on the body.
 
“We are thrilled to partner with the Lumē brand to help further our mission to create things people like more. Shannon and the Lumē team have developed a powerful brand that is normalizing all-over body odor,” said Harry's Co-Founder and Co-CEO Andy Katz-Mayfield. “At Harry's, we've successfully scaled personal care businesses and are excited to partner with Lumē to help grow this business and continue to disrupt the body odor category by giving even more consumers access to Lume's innovative odor control products” he continued.
 
Harry's Labs offers founders of acquired brands an opportunity to scale their brands with the support of Harry's unique expertise and infrastructure and the benefits of a community of fellow brand builders and a highly entrepreneurial culture. Brand leaders within Harry's Labs are given unique access to Harry's, Inc.'s proven expertise and infrastructure in brand development, design, direct to consumer marketing, sales, engineering, distribution, recruiting, finance, legal and more. 
 
Harry's Labs has developed and launched several brands including Flamingo, Cat Person and Headquarters, a hair care line that rolled out this year.
 
Today, Harry's, Inc. employs more than 1,100 people across the US, UK Canada and Germany. 

The transaction is expected to close by the end of 2021, subject to the satisfaction of customary closing conditions.