02.07.22
Essence Makeup is rolling out into more than 300 Target stores this month. The brick and mortar expansion follows the brand's launch on Target.com last year.
Essence says it has experienced massive growth the past few years and its retail footprint continues to expand to a network of retail giants including Ulta, CVS, Amazon and now Target. While e-commerce remains priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-store shopping.
"We're constantly looking for ways to provide our customers with joy through our products. As we continue to identify ways to appeal to Gen Z and Millennial audiences, we couldn't be more excited to offer our range within Target stores and make essence cosmetics more accessible to Target shoppers," said Jeffery Wagstaff, CEO of Cosnova Inc., which is the company behind Essence.
Essence is the maker of products such as Lash Princess Mascara.
Essence says it has experienced massive growth the past few years and its retail footprint continues to expand to a network of retail giants including Ulta, CVS, Amazon and now Target. While e-commerce remains priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-store shopping.
"We're constantly looking for ways to provide our customers with joy through our products. As we continue to identify ways to appeal to Gen Z and Millennial audiences, we couldn't be more excited to offer our range within Target stores and make essence cosmetics more accessible to Target shoppers," said Jeffery Wagstaff, CEO of Cosnova Inc., which is the company behind Essence.
Essence is the maker of products such as Lash Princess Mascara.