L’Oréal USA Gets New CEO

L'Oréal appointed David Greenberg CEO of L'Oréal USA, president of North America Zone, and member of L'Oréal Executive Committee, effective immediately. He succeeds Stéphane Rinderknech, who left the Group to pursue other opportunities. L'Oréal is the biggest pure play beauty company in the world and the No. 2 company, behind Unilever, in Happi's International Top 30. 

Currently president of L'Oréal Professional Products Division in North America, a major growth engine, Greenberg has spent more than 28 years at L'Oréal in leadership roles across markets, divisions, brands and functions. He most recently spearheaded the acceleration and business model transformation of the Professional Products Division in North America. Under his five-year tenure, Greenberg oversaw the growth of SalonCentric, accelerated the growth of the business in new channels, and modernized the professional products business into a digital, omnichannel one.

Prior to his current role, Greenberg served as president of Maybelline, Garnier and Essie within L'Oréal USA’s Consumer Products Division for eight years and directed marketing for the L’Oréal Paris brand for another six years.

“I have known David for many years. David is one of the architects of L'Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset,” said Nicolas Hieronimus, CEO of L’Oréal. “He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Group’s executive committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”

During his career, Greenberg was involved in the identification, integration and global expansion of many of L'Oréal’s American brand acquisitions, including Pulp Riot, NyxProfessional Makeup, Essie and Matrix. Known for his ability to build highly engaged teams and develop people, Greenberg took on the transformation and professionalization of the HR function as chief human resources officer in 2005 under then-L'Oréal USA CEOs Jean-Paul Agon and Laurent Attal. Greenberg spent four successful years at L'Oréal Mexico as head of the Consumer Products Division.

Outside L'Oréal, Greenberg serves on the board of the Personal Care Products Council (PCPC), the nation’s leading industry trade association, and on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management.

He succeeds Stéphane Rinderknech who after a long, very successful and diverse international career in Japan, South Korea and China, was appointed CEO of L’Oréal USA and president of North American Zone in 2019.

“I take the opportunity to warmly thank Stéphane for his significant contributions to L’Oréal during the last 20 years, notably in China and lately in the USA, where he leaves a very strong team that will continue to drive our success in North America,” said Hieronimus.