03.08.22
Biotherm’s new skincare collection features packaging from recycled polypropylene (rPP). It's part of L’Oréal's strategy to reduce the environmental footprint of its packaging. The world's largest beauty company teamed with Texen to use plastic waste that ends up in the world’s oceans. The aim of Blue Beauty for Biotherm is to design circular products. This approach includes the use of recycled materials.
The cap can be adapted for different shapes of jar and for men’s and women’s skin care formulas like Cera Repair and Blue Therapy. Pieces are hot-stamped across their whole surface without any overlap. The same is true for the brand’s logo, created in reserve, voluntarily leaving the raw material visible in the center. To reduce the environmental footprint, the excellent adherence of the hot stamping on the rPP allowed Texen to avoid the application of protective varnish.
The cap can be adapted for different shapes of jar and for men’s and women’s skin care formulas like Cera Repair and Blue Therapy. Pieces are hot-stamped across their whole surface without any overlap. The same is true for the brand’s logo, created in reserve, voluntarily leaving the raw material visible in the center. To reduce the environmental footprint, the excellent adherence of the hot stamping on the rPP allowed Texen to avoid the application of protective varnish.