M·A·C Cosmetics + Keith Haring Launch into The Metaverse with Viva Glam NFT Collection

M·A·C Cosmetics will be entering into the Metaverse in a way that has never been seen before. The launch of MAC’s first-ever NFT collection, the Viva Glam x Keith Haring NFT collection, will feature the work of the late iconic artist and activist Keith Haring, making this the first beauty brand to partner with a renowned artist in this space.
 
According to sources at the Happi Top 50 beauty company, the collection will be revealed on March 29 prior to National Youth HIV/AIDS Awareness Day. 
 
All primary sales from the Viva Glam x Keith Haring NFT collection will be donated to the M·A·C Viva Glam Fund to support organizations “fighting for healthy futures and equal rights for all and 2.5% of secondary sales will also be donated to The Keith Haring Foundation. 


 

About the Keith Haring X M·A·C Cosmetics NFTs

 
The limited-edition NFT collection features three illustrations of M·A·C Viva Glam lipsticks decorated with Haring’s most famous artwork. At three different rarity levels, MAC’s NFT collection opens the metaverse to a diverse community. It includes the following:
 
Keith Haring Red – Rare ($25) – up to 5,000 minted on demand 
 
Keith Haring Blue – Exclusive ($150) – 250 pieces 
 
Keith Haring Yellow – Icon ($1,000) – 25 pieces
 
In late 2021, the brand rolled out Keith Haring X Viva Glam lipsticks, as reported in Happi.