05.10.22
Collagen brand Vital Proteins introduces a new brand campaign featuring chief creative officer Jennifer Aniston, with a spotlight on a new line of protein and collagen bars Aniston collaborated to create, along with her other favorite products.
Told through the lens of mixed media, the campaign is a scrapbook of film, photography and never-before-seen personal photos that tell the story of Aniston’s wellness journey and how her daily routine with Vital Proteins supports her commitment to wellness.
The content will appear across broadcast, streaming, OOH, digital and social media.
All About Wellness
“The recent prioritization of health and wellness was an integral piece of the creative campaign strategy,” said Tracey Halama, CEO of Vital Proteins. “We believe Vital Proteins can unite people with a source of optimism and confidence no matter how you pursue your goals.”
As CCO, Aniston has been heavily involved in product innovation and evolution. Featured in the campaign is the newly-released “Vital Proteins & Jennifer Aniston Bars,” three delicious protein and collagen bars designed and developed in collaboration with Aniston.
Aniston, who regularly consumes bars, found that none of them were quite right, and wanted to create a bar sized to fit her lifestyle that includes key ingredients that she hadn’t seen in bars to date.
“I spent the last year collaborating closely with the Vital Proteins team on this new bar collection, helping to handpick the ingredients and flavors that I love. I can’t wait for people to try them out,” said Aniston, CCO of Vital Proteins.
The bars are available in three flavors: Peanut Butter Fudge, Cold Brew Coffee and Dark Chocolate Coconut and under 200 calories each. More information on Vital Proteins’ global brand campaign and a sneak peek at the upcoming product launches can be found here.
For more on wellness trends, check out our May 2022 feature here.
For more on wellness trends, check out our May 2022 feature here.