Indie Laundry Care Brand Hex Performance Expands into Target

Hex Performance Laundry Detergent and Antibacterial Fabric Protector will now be found inside  nearly 500 Target stores across the US.

Additionally, the Baltimore, MD-based company has created a new Dual-Action Gear Wash Kit to help rid sports gear of tough odors and leaving a protective shield for sustained performance.
The new kit will be available at sport specialty retailers.

Beginning this month, Hex Performance's Laundry Detergent in Fresh & Clean and Fragrance Free (50 loads for $11.99) and Antibacterial Fabric Protector in Fresh & Clean and Fragrance Free ($6.99) will be available in nearly 500 Target locations (California, Georgia, Pennsylvania, Texas, Illinois, North Carolina, South Carolina, Florida, Connecticut, Rhode Island, Virginia, Maryland, Massachusetts, New Jersey, New York and Ohio).

Cleaning Solution for Sports Gear

The Dual-Action Gear Wash Kit, a two-part cleaning solution, is designed to replace detergent and fabric conditioner during a standard laundry cycle. It is said to harness the patented HEX technology, which utilizes anti-odor technology to attract and remove odors. The innovative kit is offered in two different sizes, 4oz (starting at $12.99) or 16oz (starting at $24.99), which can be used to launder notoriously hard-to-clean activewear such as gloves, elbow pads, ski jackets, gear bags, base layers and more.

Hex Performance Dual-Action Gear Wash Kit is available online and will soon be stocked in select sport retailers nationwide including Dick’s Sporting Goods.

In addition, Hex Performance's 16oz Deodorizing Spray ($12.99) will also be stocked alongside the Dual-Action Gear Wash Kit.

“The dedication of athletes to their sport has always been the motivating force behind what we do at Hex Performance,” said Drew Westervelt, founder of Hex Performance. “HEX Performance understands that quality gear is a critical part of any active lifestyle and taking good care of these essential pieces is key to an athlete's performance.”