BondiBoost To Launch Into US Sephora Stores This Summer

BondiBoost, the Australian-made line of clean haircare and wellness products, will make its official launch into US Sephora stores this summer.

“We are thrilled to continue to expand our partnership with such a prestigious global beauty leader as Sephora,” said Brian Orr, global president of BondiBoost. “We began our partnership with Sephora in North America through a very successful launch in Sephora Canada and we are eager to accelerate that growth into the US with a company in which we share many great values.”

 

BondiBoost will be available on Sephora.com and within over 200 Sephora stores by August.

 

The hair care brand will launch at Sephora US with a wide-range of best-selling hair care products, including their HG collection for thinning hair. The active ingredients stimulate blood flow and oxygen to the scalp resulting in healthier, fuller, and thicker-looking locks. Additionally, Sephora will exclusively debut BondiBoost's Thickening Therapy collection, including a shampoo, conditioner, mask and spray. Supercharged with a proprietary complex of powerful ingredients that work together to lift hair at the roots while expanding and plumping each strand, the collection delivers instant thickness and volume.

 

The assortment will also include BondiBoost's Rapid Repair, Curl Boss and Blonde Baby collections, as well as their Miracle Mask, Salt Scrub, Heat Protectant Spray and Sea Salt Spray.

 

“We're excited to introduce BondiBoost to our Sephora US clients,” said Jennifer Lucchese, vice president haircare merchandising at Sephora. “With high-quality, clean formulations – and a strong social and digital presence – BondiBoost offers powerful products that speak to many of our client's top haircare concerns. We look forward to introducing this innovative brand to our expanded community and know that it will be a great addition to our assortment.”