08.16.22
Canadian skincare brand Indeed Labs is rolling out approachable, science-based and affordable skincare into Target stores across the United States.
Starting today, Indeed Labs launches in-store and online at Target.com with five hero products, including its TikTok favorite Nanoblur blurring cream. All products are cruelty- and fragrance-free, responsibly-sourced and created with science-backed formulas, according to the company.
The brand's Nanoblur Instant Skin-Blurring Creaminstantly blurs and filters skin, minimizing the look of enlarged pores, shine, wrinkles, blemishes and crow’s feet while leaving skin with a silky-smooth finish. The Peptalash Lengthening Lash Treatment is an innovative eyelash enhancing serum that targets eyelash growth to lengthen, thicken and strengthen lashes. It can also be used on eyebrows.
The brand's Nanoblur Instant Skin-Blurring Creaminstantly blurs and filters skin, minimizing the look of enlarged pores, shine, wrinkles, blemishes and crow’s feet while leaving skin with a silky-smooth finish. The Peptalash Lengthening Lash Treatment is an innovative eyelash enhancing serum that targets eyelash growth to lengthen, thicken and strengthen lashes. It can also be used on eyebrows.
Snoxin II Facial Line & Wrinkle Fighting Serum is billed as a supercharged serum developed with XEP-018, a clinically-proven biomimetic peptide that minimizes muscle contractions to instantly soften the appearance of dynamic lines and wrinkles; it delivers both instant and long-term results including smoother and more even-textured skin, maximum moisture retention, and improved elasticity. Vitamin C Brightening Drops restores skin’s luminosity, radiance and brightness with the power of vitamin C. Vitamin C Brightening Drops use an encapsulated and non-phototoxic form of pure ascorbic acid (vitamin C), volcanic soil, and hyaluronic acid that work together to even skin tone, reduce hyperpigmentation, and brighten the appearance of skin.
Hydraluron Moisture Jelly rejuvenates dry, dull skin with a unique jelly moisturizer that saturates the skin with fast-absorbing ingredients. Filled with hyaluronic acid and PatchH20 technology, it works to combat dullness, dehydration, dryness and signs of premature aging by providing the skin with instant and long-lasting hydration.
This expanded footprint in Target brick-and-mortar stores will broaden Indeed Labs reach to bring highly-targeted skincare with transparency and accessible pricing into the United States market.
“As a Canadian brand with a robust global community, this launch in Target is monumental for us,” said Dimitra Davidson, president and chief operating officer of Indeed Labs. “We know the brand will resonate with the Target shopper, who is discerning and is looking for affordable, unique and high-quality products. We are incredibly excited to be expanding our community within the US market.”
Indeed Labs range from $19.99-$29.99 and are currently available in Target stores and Target.com.