Monat Global Donates Over $370,000 to Support Underserved Youth, Veterans and More

Global healthy-aging haircare, skincare and wellness innovator, Monat Global Corp, is donating over $370,000 to organizations serving veterans, first responders and underserved youth through a grant program established by Monat’s philanthropic entity, Monat Gratitude.

 

The monies were raised from sales from the company’s newest product, More than a Balm by Monat. More than a Balm is a multipurpose product infused with Rejuveniqe S and shea butter to provide instant hydration to skin, hair and nails. The travel-sized product sold out in less than two months.

 

“Twice each year, we designate a new product that does ‘more than’ serve the needs of our customers by allowing them to make a positive impact on the community,” said Lu Urdaneta, Monat global chief culture officer and Monat Gratitude CEO. “We’re especially grateful for the enthusiastic response we received to support these vulnerable populations through sales of More than a Balm. In addition to impacting veterans and first responders in need, we were able to surpass the halfway mark of our $1 million pledge goal benefitting underserved youth.”

Beneficiaries serving veterans and first responders include Operation Gratitude, The 22 Project, and Blue Angels Foundation in the US as well as Wounded Warriors Canada. Youth-focused beneficiaries are selected through Monat Gratitude’s $1 million pledge grant program that aims to close achievement gaps in underserved communities around the world by supporting new and existing initiatives in arts and culture, youth sports and recreation, and youth entrepreneurship.

 

“The support we receive from partners like Monat is vital to our mission’s success and we are extremely grateful for their enthusiasm to thank those who serve,” said James Johnson, CEO of Operation Gratitude. “The impact of their generosity will be felt the moment our veterans and first responders open their care packages. Thank you, Monat, for joining us on the journey to show all who serve that the American people care.”

 

MONAT Gratitude has donated more than $1.25 million to organizations serving veterans and first responders since inception and invested more than $500,000 in youth education programs through the $1 million pledge grant program to date.