10.27.22
As part of Clinique’s ongoing commitment to meet consumers where they are and capitalizing on the brand’s recent TikTok success with its Almost Lipstick in Black Honey and #ZitHappens viral moments), Clinique has tapped a group of eight diverse individuals called the #CSuite to create hundreds of pieces of content for Clinique social channels over the next few months, in an effort to engage TikTok creators and introduce Clinique consumers to their authentic and unique lens.
The #CSuite (shorthand for Clinique Suite) influencers include a group of makeup artists, dermatologists and influencers who have created engaging content for Clinique’s younger consumers, such as makeup tutorial, product discovery content, trend-spotting, entertainment and more. The eight CSuite members are:
Gerys Requena (Makeup Artist)
Gerys Requena (Makeup Artist)
Kensington Tillo ((Makeup Artist)
Sierra Ewers (Makeup Artist)
Dr. Charles Puza (Dermatologist)
Kamille Gregory (Makeup Content Creator)
Christie Xie (Makeup Content Creator)
Shayne Marie (Skincare Content Creator)
Dr. Alexis Stephens (Skincare Content Creator)
In preparation for content development, the group attended a Clinique orientation trip in NYC and met with company leaders to better understand the brand and foster an educational, collaborative dialogue around beauty and skincare. This initiative builds on Clinique’s Uncompromisingly Committed positioning – the brand’s passion and standard for product development, and promise to care for all consumers’ skin as all skin should be seen, nurtured and venerated.