11.23.22
Marketing experts at Proxyrack offer the following tips for consumers (and businesses selling to them) on staying safe online from common scams this Black Friday.
Ariana Bago, a global fraud analyst at Proxyrack, told Happi: “Black Friday and Cyber Monday are very enticing days for shopping before the holiday season begins, allowing for discounted prices on favorite products. However, with this encouragement comes an opportunity for scammers to take advantage of people’s willingness to spend money. With this in mind, it’s important to remain vigilant and aware of any potential scams.”
This scam is used by hackers to get through a two-factor authentication put in place to protect your data - they may pose as your bank or a company you’ve recently purchased from, claiming that you need to confirm a verification code in order to finalise a purchase. These scammers will often already have your password and username, but with the verification, will be able to access more of your data.
Ariana Bago, a global fraud analyst at Proxyrack, told Happi: “Black Friday and Cyber Monday are very enticing days for shopping before the holiday season begins, allowing for discounted prices on favorite products. However, with this encouragement comes an opportunity for scammers to take advantage of people’s willingness to spend money. With this in mind, it’s important to remain vigilant and aware of any potential scams.”
Suspicious Links
This could be anything from an email, text message or online advert - if it doesn’t seem legitimate, don’t click it. There are a few ways you can check the legitimacy of a text or email - clicking on the contact information of the sender can provide insight; if the email address or phone number of the sender doesn’t match up with the company they’re associating themselves with, it’s likely fake.Browser Extensions
Around Black Friday a lot of “money-saving” browser extensions start appearing - be cautious with these, some are legitimate but some have been developed by scammers for phishing data. In short, avoid installing any new browser extensions relating to finances around this time of year - the most legitimate Black Friday savings will be found through the company websites directly. If you do opt to install extensions, be sure to do your research - putting the name through sites like TrustPilot can help identify any suspicions.Billing Scams
Scammers might send you a message claiming to be a company you’ve bought from, telling you that your payment has not gone through and that you need to update your payment information. They might back this up with a sense of urgency, claiming that you will miss out on the deal. If you are faced with a message like this, it’s best to contact the company directly to ensure that you aren’t sending your details to an external source.Unfamiliar Websites
It’s easy to get lost in the deals of Black Friday, but it’s important to check where you’re ordering from. A lot of scammers will create fake websites claiming to sell products for an “amazing” price, when in fact they are using the opportunity to retrieve your data and bank details. Before purchasing anything from a site you don’t recognise, search the name on TrustPilot to ensure they’re a legitimate seller, but ultimately it’s best to avoid unfamiliar sites, especially around this time of year.Verification Code Scams
This scam is used by hackers to get through a two-factor authentication put in place to protect your data - they may pose as your bank or a company you’ve recently purchased from, claiming that you need to confirm a verification code in order to finalise a purchase. These scammers will often already have your password and username, but with the verification, will be able to access more of your data.