01.16.23
L’Oréal Paris True Match Super Blendable Foundation launched nearly 20 years ago bringing undertone shade matching to the foundation category.
Now, True Match Super Blendable Foundation is formulated with up to six different pigments—white, yellow, red, black, ultramarine blue and cobalt green— for the most precise skin match, according to the Happi Top 30 company.
With this library of pigments, 99% of women found their true match (in a consumer test of 312 women) among the 47 "skin-like" shades.
The products are available now at mass, food and drug retailers nationwide. For more on the color cosmetics market, look out for the March 2023 edition of Happi.
Now, True Match Super Blendable Foundation is formulated with up to six different pigments—white, yellow, red, black, ultramarine blue and cobalt green— for the most precise skin match, according to the Happi Top 30 company.
With this library of pigments, 99% of women found their true match (in a consumer test of 312 women) among the 47 "skin-like" shades.
Vegan Formula with Hyaluronic Acid
The formula contains 80% moisturizing cream and hyaluronic acid but is now vegan and is formulated without alcohols or fragrance, said the brand. The new five skin tone groups for the product are: deep, medium deep, medium, light medium and light.The products are available now at mass, food and drug retailers nationwide. For more on the color cosmetics market, look out for the March 2023 edition of Happi.