Lancôme Launches Lash Idôle Mascara, Eyeliners with Campaign

Global lash expert Lancôme celebrates what marketers call the “lash-lifting mascara that pushes the boundaries of instant volume and lift” – Lash Idôle Mascara ($30). The mascara targets and volumizes every lash for instant lash lift, length and fully fanned out volume with no clumps with its curved wand that instantly pushes up and fans out lashes for an open eye effect lasting up to 24 hours. What’s more, 360 micro-bristles grab every lash from root to tip while the lightweight gel formula won’t weigh on lashes, leaving them feathery soft with no flaking or smudging. 

 

Building on the runaway success of Idôle Liner, Lancôme expands Idôle’s range of expression, with its colored liner collection: Ultra-Precise Colored Idôle Liners.

 

Combining the original ultra-slim felt tip with an intense ink formula, the Idôle Liner ($23) offers the easy way to laser-sharp precision. Delivering its high-pigmented matte finish, the new liner collection opens colored liners to all, experts and beginners alike, in five bold shades, with waterproof and 24-hour wear. Colors include Glossy Black, Syrup Brown Matte, Aegean Blue Matte, Emerald Green Matte and Shadow Grey Matte.