02.25.23
Luxury skin and haircare brand Augustinus Bader has opened its first standalone Skin Lab in the US, located nside luxury multi-brand retailer The Webster, in the Soho section of New York.
The Webster provides a curated shopping experience spanning womenswear, menswear, childrenswear, beauty and home collection. Learn more here.
“We are so excited to continue elevating our lifestyle approach to retail with such an iconic and dynamic brand like Augustinus Bader,” said Laure Hériard Dubreuil, founder and CEO of The Webster. “It is an honor to have the first US skin lab in our Soho location, complementing our partnership with David Mallett and making it a one-stop luxury destination.”
She continued, “Augustinus Bader has been an unbelievable partner, with them being the first brand to sign on to our beauty vertical that we launched in late 2020. We are grateful for their trust in us and look forward to further growing our partnership.”
The new top-floor spa treatment space, which is open daily from 10 am to 6pm, will feature a dedicated Augustinus Bader esthetician providing a variety of treatments in addition to personalized skin analysis and one-on-one skincare consultations utilizing the brand’s signature “The Method” facial.
The Method Augustinus Bader is a customized treatment experience for the face and body that leverages the brand's proprietary TFC8 technology for immediately visible results, and greater cumulative benefits. This highly sensorial, hands-on approach utilizes Augustinus Bader’s hero formulas to help boost cellular communication, promote circulation and firm, tone and refresh the skin. The Skin Lab will also feature a special retail area stocked with the brand’s complete skin and haircare product offering.
“We are thrilled to be opening our first standalone ‘skin lab’ in the US at The Webster in New York CIty, an iconic retail destination,” said Charles Rosier, co-founder and CEO of Augstinus Bader. “This is an exciting moment for the brand, as we continue to expand and grow not only brand awareness, but a physical footprint so that our customers, both loyal and new, are able to experience Augustinus Bader in person.”