The Inkey List Hires New CEO

UK-based skincare brand The Inkey List has named Stephanie Davis Michelman as Chief Executive Officer. Michelman will spearhead the company's next phase of global expansion. She takes over in the c-suite on May 22, 2023.

Co-founders Colette Laxton and Mark Curry, who founded The Inkey List in 2018, will maintain active roles as founders and executive directors, working alongside Michelman to drive global growth and further the brand's mission, the company said.

Michelman brings more than 20 years of experience driving growth and profitability within the rapidly evolving and highly competitive consumer industry. She most recently held the position of global chief marketing officer for Benefit Cosmetics. Throughout her career, Michelman has guided public and private companies in crafting unique brand identities, fostering seamless consumer connections, and promoting profitable growth through omnichannel marketing, digital integration, and distribution expansion. Prior to her tenure at Benefit Cosmetics, Michelman served as GM of Bobbi Brown Cosmetics, North America (part of Estée Lauder Companies), CMO at Nest New York and held various leadership roles at L'Oréal.

“I am beyond excited to join Mark and Colette and their team at The Inkey List. In a short time, Mark and Colette have built an incredibly strong brand that has carved out a unique space in the beauty industry. Their commitment to deliver high-performance products, bring simplicity and education to complex categories, and be a true partner to their consumers, puts them in a class by themselves,” noted Michelman, newly appointed CEO of The INKEY List. “Even with all their accomplishments, this brand is just getting started. I look forward to partnering with Mark and Colette as we design The INKEY List’s next growth phase.”

The Inkey List’s Fast Growth

The Inkey List has experienced a six-fold revenue increase over the past three years with products such as Caffeine Eye Cream and its popular Hyaluronic Acid Serum.

On average, one Inkey List product is sold every four seconds, according to the company. To date, the company sold more than 50 million products worldwide. The Inkey List has a digital community of more than one million, and the brand ranks among the top four skincare brands to surpass one billion views on TikTok.