05.08.23
Sol de Janeiro has forged a celebrity partnership with renowned actress and model, Barbie Ferreira.
Ferreira has been tapped as the face of the brand's "Where Will They Take You" global perfume mist campaign, which supports the recent launch of its Rio Radiance Perfume Mist, along with their renowned perfume mists: Cheirosa 62, Cheirosa 40, Cheirosa 68 & Cheirosa 71.
"We are thrilled to partner with Barbie Ferreira for our 'Where Will They Take You' campaign," said Heela Yang, CEO of Sol de Janeiro. "Barbie embodies the spirit of Sol de Janeiro - she is bold, confident, and unafraid to be herself. We are excited to share our perfume mists with her and with our customers, and to encourage everyone to embrace their own unique beauty and style."
Sol de Janeiro was founded in 2015 on the philosophy of embracing the power and warmth of the Brazilian spirit, and the brand's collection of body care, fragrance and hair care products have since become a worldwide sensation. With clinically proven formulations and transportive fragrances, Sol de Janeiro's products inspire self-love and celebration of our bodies, the brand says.
About the Campaign
The "Where Will They Take You" campaign features Ferreira exuding main-character energy as she dances through the vibrant streets of Rio de Janeiro and the bustling city of New York, all while spritzing herself with Sol de Janeiro's signature perfume mists.
"I am so happy to be partnering with Sol de Janeiro," said Ferreira. "It is so great to have a partnership that not only honors my Brazilian heritage, but also shares the same values and celebrates them."
The "Where Will They Take You" campaign was ideated by Sol de Janeiro's creative director, Rodrigo Burdman, and shot in stop motion style by Eduardo Boccaletti. The campaign showcases the power of fragrance to transport us to our favorite memories and feelings and features iconic Brazilian landmarks such as the Selarón Stairs, Morro da Conceição, Ipanema Beach, Mirante Dona Marta & Largo do Boticário.
The "Where Will They Take You" campaign is now live on Sol de Janeiro's website and social media channels. The perfume mists are available for purchase on the Sol de Janeiro website and at select retailers worldwide.