05.30.23
Tula Skincare, a doctor-founded, clean prestige skincare brand, has released a limited-edition summer radiance kit designed to meet summer skin care needs.
The kit is complete with an exclusive skincare pouch featuring artwork by AAPI illustrator and muralist, Steffi Lynn Tsai.
The kit includes six of Tula's bestsellers to cleanse, brighten, protect and enhance the skin's natural radiance for a dewy summer look. Ingredients include prebiotics and probiotic extracts that help nourish and maintain skin’s balance.
Tula x Steffi Lynn Summer Radiance Kit
The kit includes the Cult Classic Purifying Face Cleanser, a refreshing gel-based face cleanser removes dirt, impurities and makeup without stripping or over-drying; the Protect + Glow Daily Sunscreen Gel Broad Spectrum SPF 30, which provides protection from UVA and UVB rays in addition to protection from blue light emitted from laptops, cell phones and other devices; So Polished Exfoliating Sugar Scrub, a coconut scented scrub that melts away excess oil, buildup, and debris without stripping skin; and the Rose Glow + Get It Cooling & Brightening Eye Balm. This best-selling hyaluronic acid eye balm features glow-enhancing rosewater and rosehip oil (known to be a plant-based retinol alternative), and instantly hydrates, cools and helps reduce the look of fine lines and wrinkles around the eyes for a refreshed look.
‘Unleash Your Glow’
Committed to inspiring confidence through its #EmbraceYourSkin brand mission, Tula's partnership with Tsai was a natural fit given her shared value of creating content that inspires positivity and joy, which like the sensorial experience of Tula’s products. Tula’s #EmbraceYourSkin brand mission looks to promote skin positivity and inclusivity through its brand imagery by showing images that promote being healthy over perfect and not retouching the skin on any of these images. Earlier this year, the brand celebrated this mission on National Embrace Your Skin Day at Ulta Beauty that had a special place in the front of the store to promote the brand and gave away free samples to consumers.
Tula has also committed to using inclusive language like "ageless" instead of "anti-aging" and "beautiful before, beautiful after." Like Tula, Tsai is driven to take normal scenes and moments and make them playful and enticing. This is reflected in the artist’s "Have A Nice Day" collection, which includes apparel, accessories, home, and art pieces that feature her original artwork. Her work is inspired by everyday things, reactions and feelings, and simple imagery from her imagination or nature. This is illustrated on the pouch she designed for Tula's Summer Radiance Kit, which features whimsical, brightly colored florals and the Tula tagline, "Unleash Your Glow."
The partnership launch marks the close of AAPI Heritage Month and serves as the finale to Tula's AAPI Heritage Month social media campaign which celebrated members of Team Tula including the brand's founder Dr. Roshini Raj, speaking to AAPI Heritage month and what their AAPI heritage means to them.
The Tula x Steffi Lynn Summer Radiance Kit retails for $92 and is available exclusively on tula.com.