Bumble and Bumble Launches Seaweed Collection

Bumble and Bumble has unveiled its new Bb.Seaweed Collection. 

 

Comprised of seaweed whipped scalp ccrub, air dry cream, and mindfully-crafted evolutions of its seaweed shampoo and conditioner, the products are infused with royal sugar kelp, pacific sea kelp and green microalgae to deliver a healthy, balanced scalp with luminous hair and air-dried styling.

Bb.Seaweed Whipped Scalp Scrub gently exfoliates and purifies to clear the way for a healthy-looking hair and scalp, delivering twice the shine instantly versus unwashed hair. Ideal for all hair types, the Bb.Seaweed Whipped Scalp Scrub gently exfoliates and purifies scalp and strands, helping to create an optimal scalp environment by drawing out impurities like dirt and excess oil, while refreshing and invigorating the scalp.

 

For effortless, air-dried styles, the new Bb.Seaweed Air Dry Cream is a versatile part-leave-in conditioner, part-styling cream. Ideal for all hair types, Bb.Seaweed Air Dry Cream provides lightweight moisture and care for hair and scalp, reduces frizz and flyaways, and delivers a nourishing all-day hold. Plus, it helps maintain an optimal scalp environment, according to the brand.

 

Rounding out the collection are the new mindfully-crafted evolutions of Bb.Seaweed Shampoo and Conditioner. Formulated for all hair types, this beloved shampoo and conditioner duo offers lightweight, balanced moisture for scalp and strands, gently cleanses without stripping, and helps promote an optimal scalp environment. When used together, 91% showed improved scalp hydration, according to the brand.

 

“Seaweed was our first-ever duo of shampoo and conditioner. The newly-expanded Bb.Seaweed Collection has been mindfully crafted with naturally-derived formulas, plus new care and styling innovations that our pros have curated and tested to deliver effortless, luminous styles for all hair types,” said Corey Reese, senior vice president and global general manager of Bumble and Bumble.

 

The vegan collection is mindfully crafted with over 93% naturally derived ingredients and 100% recycled packaging. The Bb.Seaweed collection contains a refreshing fragrance with notes of crisp apple, leafy green, mint leaf, pineapple and a white woods blend.

 

The Bb.Seaweed Collection is available at Ulta and Sephora for in-store and online, and at Bumbleandbumble.com, Bumble and Bumble Flagship NYC salons and Bb.local salons.