Neutrogena Debuts Marketing Campaign for Metaverse Beauty Week

Neutrogena is sponsoring the inaugural Metaverse Beauty Week, the first-of-its-kind annual beauty festival in the Metaverse, which kicks off now through June 16.
 
In this innovative experiential journey debut, the Happi Top 50 company will be immersing users into a virtual world.
 
During the festival, the brand will be introducing a groundbreaking way to engage and approach skincare education with the help of actress, fellow Neutrogena brand ambassador and creative consultant, Kerry Washington, whose avatar will welcome and guide consumers on their journey as they explore a gamified experience beneath the skin’s surface to help better understand their Skin’s Vitals and how to boost them with Neutrogena.
 
The virtual marketing project will contain the following features.
 

Entrance Foyer

Players will meet Kerry Washington’s avatar, get a Skin’s Vitals crash course and prepare to make the journey through the dynamic barrier to the cellular level with Neutrogena.
 

Traveling

Players are welcomed aboard Neutrogena Air. Players will go on a hunt for jars of the Neutrogena Hydro Boost Gel Cream hidden around the cabin to supercharge their skin with hydration while in the drying plane environment.

UV Rays

Players will enjoy the sunny beach, and make their way to Neutrogena beach umbrellas, to avoid the sun’s UV rays. But be careful – the longer players remain in the direct sunlight, the faster their avatar health bar decreases. On their journey, players must also collect Neutrogena Mineral Tint UV sunscreen bottles, to enhance their skin’s natural tone while helping to protect it from sun damage.
 

Lack of Sleep

Players are floating through the night air on their bed, surrounded by the night’ sky. Players must remain on their bed, without being knocked off by distracting aggressors that prevent sleep: giant coffee cups, phones, and pinging alarm clocks. Players must collect Neutrogena® Makeup Remover Wipes for bonus points, to be boosted to the next level.
 

Stress

Players will be welcomed into the ultimate relaxation space, including sound baths and floating spheres that can be activated for a variety of breathing patterns. Players will immerse themselves in relaxing sounds, and will collect bottles of the Neutrogena Hydro Boost Hydrating Gel Cleanser to help gently cleanse and hydrate before they’re boosted to the next level.
 

Nutrition

Players will navigate their shopping carts through aisles to collect five nutritious foods (broccoli, banana, watermelon, avocado and orange) while avoiding acne-causing junk foods. For extra points, users can also collect hidden Neutrogena Stubborn Acne Blemish Patches from the #1 Dermatologist recommended acne patch brand, Neutrogena.