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Arbonne Names Jen Orlando as New CEO

Most recently chief growth and innovation officer, she replaces Tyler Whitehead who has left the company.

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By: Christine Esposito

Editor-in-Chief

Arbonne International pbc named Jen Orlando as its new CEO. The announcement follows organizational changes at its parent company, Groupe Rocher.  

Orlando’s focus will be to continue to strengthen the corporate office and sales field partnership through technology innovation, enhanced communication and increased entrepreneurial education opportunities.

“This is an exciting time to be a part of Arbonne as we transition our legacy to its next level of success,” said  Orlando. “New formulas, new products and new technology are transforming our company, and I am looking forward to partnering with our teams both at the home office and in the field to position Arbonne for future growth.”

Orlando returned to Arbonne in 2023 as the chief growth and innovation officer following more than 18 years of industry experience with several beauty and wellness companies.

“Jen brings a strong track record of business growth and a disciplined background in sales and transactional building with a passion for Arbonne's sales field, employees and future,” said Groupe Rocher CEO Jean-David Schwartz. “We are confident she is the right person to lead the company as we continue to innovate, grow and maximize the business opportunities Arbonne offers.”
Orlando replaces Tyler Whitehead, who recently left the company to pursue other opportunities.       

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