Huda Beauty Launches New Volumizing and Lifting Mascara

For Huda Kattan, founder of Huda Beauty, lashes are essential; they’re the final touch, the best way to elevate a look, and the one thing she doesn’t leave the house without. 

 

So, designing an easy-to-use mascara that creates lashes with that wow effect in seconds was essential. 

 

What’s more, Huda Beauty fans have been asking for one mascara that delivers multiple benefits without multiple steps and the brand has delivered.

 

Enter the Huda Beauty 1 Coat Wow! Extra Volumizing and Lifting Mascara.

 

“We have just launched the most mesmerizing mascara: Huda Beauty 1 Coat Wow!” said Kattan. “Just one dip of this mascara is enough to give both eyes instant, intense impact – no matter your technique. 1 Coat Wow! rivals my false lashes and has a major Wow effect that I can’t live without!”

 

Retailing for $23, Huda Beauty 1 Coat Wow! requires just one dip of mascara, as the silicone brush holds the perfect amount of formula to coat and define the lashes of both eyes. The creamy, ultra-black formula is made with a blend of soft waxes that build volume while being lightweight and supple on lashes.

 

 A dual-shaped concave-convex molded brush has both short and long bristles that help lengthen and separate lashes for major impact. The curved, concave side holds the formula to fully coat every lash while the convex side combs the formula through the lashes to separate and define while providing extra volume.

 

Want more Huda Beauty? Go here to read about the brand's spring launch of its Glowish Concealer.