08.08.23
Origins partnered with Erewhon, a certified organic retailer, on a limited-edition, cold-pressed juice inspired by adaptogenic mushrooms and other ingredients from the new Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate.
The Dr. Andrew Weil for Origins Mega-Mushroom Juice is the first beauty cold-pressed juice collaboration for Erewhon. The fungi-infused green juice contains a blend of mushrooms: Chaga, Reishi and Tremella combined with organic fruits and vegetables including, granny smith apple, cucumber, pineapple, kiwi, spinach, broccoli, parsley, sea moss and pearl powder.
The Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate is a triple-action concentrate formula that includes the Origins signature Molecular Mushroom Complex featuring Reishi and fermented Chaga, with the addition of Tremella Mushroom to help rapidly soothe irritated skin by visibly improving redness and helping strengthen skin barrier over time.
Harnessing the Power of Mushrooms
As one of the first skincare brands to harness the power of mushrooms, the Origins BioTech Discovery Labs has collaborated on Dr. Andrew Weil for Origins Mega-Mushroom products for nearly 20 years, infusing a blend of mushrooms into topical skincare for calm, soothed and more resilient skin.
Origins and Dr. Weil, a pioneer in the field of health and integrated medicine, and longtime Origins partner, collaborated with Vito Antoci, vice president, Erewhon, to create the Dr. Andrew Weil for Origins Mega-Mushroom Juice using a fresh-pressed blend of high-quality organic vegetables, fruits, and mushrooms to create this unique juice for Origins and Erewhon.
"Origins is a preeminent skincare authority on mushrooms. With Dr. Weil, Origins established one of the beauty industry's first approaches to using the restorative properties of mushrooms in skincare and we are so excited to bring the Origins signature adaptogenic innovation to Erewhon," said Amber Garrison, global brand president, Origins. "This first of its kind juice for Erewhon is a perfect complement to our new Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate."
The Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate will be available exclusively in all nine Erewhon locations and on Origins.com for $66 on August 8.
The launch underscores growing demand for topical and ingestible formulas. Join Happi and Nutraceuticals World on November 3 for our first Wellness Conference, Wellness Beauty & Beyond—Topicals and Ingestibles for Healthy Aging.
The launch underscores growing demand for topical and ingestible formulas. Join Happi and Nutraceuticals World on November 3 for our first Wellness Conference, Wellness Beauty & Beyond—Topicals and Ingestibles for Healthy Aging.