Sally Beauty Secures Exclusive Partnership with XMondo Color

Sally Beauty has forged an exclusive retail partnership with XMondo Color. 

 

The hair color line is under the umbrella of XMondo Hair, founded by professional hairstylist and social media personality Brad Mondo. Sally Beauty has over 1,300 shades of hair color available online and in-store.

 

As part of Sally Beauty's ongoing commitment to offer innovative brands, the retailer will be the first and exclusive in-store distribution partner for XMondo Color.

 

“At Sally Beauty, we are committed to continuously expanding our product offering to meet the evolving needs of our consumers. More individuals are prioritizing their hair health by looking for products with gentle, simple ingredients that nourish their hair,” said Maryann Herskowitz, group vice president of merchandising at Sally Beauty. “XMondo Color delivers on this desire with better-for-you color-care products that boost hydration and revitalize damaged hair. We're thrilled to have XMondo Color join our assortment alongside other well-loved and nationally known brands, ensuring our consumers have quality products to support their at-home coloring needs.”

 

The XMondo Color collection is vegan, gluten-, cruelty-, sulfate- and paraben-free. The semi-permanent color transforms hair with vibrant pigments that leave lasting shine. XMondo Color's high-quality formula infuses hair with hyaluronic acid to seal in moisture, hydrolyzed vegetable protein to strengthen and revitalize dry hair and bond boosting technology to restore damaged hair fibers. 

Seven vibrant Color Depositing Masks, including trending shades like Super Red, Super Purple and more, alongside one Clear Glossing Treatment, are available at SallyBeauty.com starting today and will be in-store starting Sept. 1.