Ouidad Expands Unbreakable Bonds Collection with Mixing Drops

Hair care brand Ouidad is introducing its newest launch, Unbreakable Bonds Mixing Drops. 

 

Formulated for all curl types, these fragrance-free drops can be customized to your curl routine to hydrate and strengthen hair over time. Unbreakable Bonds Mixing Drops are the newest addition to the brand’s bond-building collection, which includes a shampoo and conditioner that launched in March, has already sold out, and has garnered over 200 five-star reviews.

Unbreakable Bonds Mixing Drops are infused with bond-building technology and good-for-curl ingredients like vegan collagen, hyaluronic acid, and rice protein. These innovative drops can be added to any styling product for best results with consistent use. The bond-building complex works to create new hydrogen and ionic bonds that help boost curl strength, hydrate strands, and support healthy-looking curls.

 

“We have seen an overwhelmingly positive response to Unbreakable Bonds, and so this line extension was a natural next step,” said Ashley Rectanwald, director of marketing at Ouidad. “While there continues to be an influx of bond repair haircare on the market, we felt there was a huge opportunity to do bond building the Ouidad way. These formulas were developed specifically to avoid causing protein overload, which can be damaging to any hair type, but particularly disruptive to someone’s curl pattern.”

 

The Unbreakable Bonds collection was designed to provide clean bond repair with fragrance-free formulas that are gentle enough to use every day and on sensitive scalps. They are free of sulfates, silicones, parabens, phthalates, and mineral oil—plus they are vegan, cruelty-free and color safe.

 

The Mixing Drops can be added to any styler to add bond boosting technology to favorite formulas. To use, add two to three drops to favorite Ouidad styler and apply to hair as usual. For thicker hair, apply two to three drops per section for styling.

 

Ouidad Unbreakable Bonds Mixing Drops are available now at Ouidad.com, Ulta and Ulta.com, Ouidad salons and Amazon.com, retailing for $30 for 2 ounces.

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