12.13.23
Cetaphil, whose parent company is Happi International Top 30 Company Galderma, will stage a global activation across its top 15 markets by challenging consumers to put their skin through the “Ultimate Stress Test” for a seat at Fashion Week in NYC.
Cetaphil is enlisting influencers and consumers from across the globe to serve as their “Faces of Cetaphil,” acting as on-the-ground correspondents for the brand during Fashion Week.
As a part of Cetaphil’s “We Do Skin, You Do Fashion” annual campaign, the Faces of Cetaphil will share a behind-the-scenes look at what sensitive skin goes through during fashion week’s fast pace – the “ultimate skin stress test.”
Between Fashion Week travel, makeup and fashion looks, sensitive skin can be put through the wringer. That is why Cetaphil is arming influencer partners and contest winners with everything they need over the 48-hour experience to provide them with healthy, hydrated skin throughout Fashion Week in New York City.
Starting this week through, Jan. 5, 2024, Cetaphil will invite consumers to show how they’d get ready for 48 hours of fashion with Cetaphil, from skincare and beauty routines, to their most fashionable ensembles on Instagram and TikTok. Up to 10 winners worldwide will fly to Fashion Week in NYC and act as Cetaphil’s correspondents.