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Yellow Wood Partners emerges as the potential buyer.
December 14, 2023
By: Christine Esposito
Editor-in-Chief
UDPATE: Unilever sold Elida Beauty to Boston-based private equity firm Yellow Wood Partners LLC in December 2023. Details can be found here. According to Reuters, Unilever is reportedly in “advanced talks” to sell Elida Beauty to Yellow Wood Partners. The Boston-based private equity firm signed a definitive agreement earlier this year with Unilever to acquire Suave in North America, as reported by Happi. Elida’s brands include Pond's, TIGI, Caress, St. Ives and other non-core but well kown beauty and personal care brands such as Q-Tips, Impulse and Brut. Happi will update this story as more details become available.
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