02.12.24
Add Unilever’s Dove to the spate of new deodorant products hitting the category in these early days of 2024.
Dove has introduced new Dove VitaminCare+ Deodorant, which the Unilever brand says is fortified with Vitamin B3 to enhance skin's natural odor defenses in a “revolutionary aluminum-free formula” that delivers 72-hour odor control while nourishing underarm skin 10 layers deep.
In the men’s category, Unilever has also released the new Dove Men+Care Whole Body Deo range. It uses a proprietary odor prevention technology to target the source of body odor, and is suitable everywhere from the underm to the feet—and what is in between.
"We know that more and more consumers are seeking aluminum-free deodorant options, but they're often left disappointed with non-effective or even irritating formulas. This is why we're so thrilled to introduce a new product that pushes the science of aluminum-free formulas forward," said Pranav Chandan, category head of US deodorants at Unilever. "Fortified with Vitamin B3, Dove VitaminCare+ is the next generation of aluminum-free deodorants that provides women the superior odor protection they expect, while also providing new levels of care they deserve for their underarm skin."
Dove VitaminCare+ Deodorant is available in six fragrances—Coconut & Shea, Raspberry & Rose, Lavender & Chamomile, Cucumber & Melon, Peaches & Shea Butter, Coconut Water & Aloe.
According to Dove, only 2% of consumers are currently using whole body deodorant, but 76% of men want to try a product like this.
"The conversation around body odor for men was often limited to the underarm," said Chandan. "Men want solutions for other areas. It's time for a product that men can use everywhere anytime – from pits, to privates, to feet. Our new Whole Body Deo is the singular solution to the multifaceted needs men have."
The Dove Men+Care Whole Body Deo range includes three new formats in scents like Aloe + Bamboo and Shea + Cedarwood. The formats include stick, spray and cream.
Unilever is the No. 1 company in Happi's 2023 International Top 30 Report.
Dove has introduced new Dove VitaminCare+ Deodorant, which the Unilever brand says is fortified with Vitamin B3 to enhance skin's natural odor defenses in a “revolutionary aluminum-free formula” that delivers 72-hour odor control while nourishing underarm skin 10 layers deep.
In the men’s category, Unilever has also released the new Dove Men+Care Whole Body Deo range. It uses a proprietary odor prevention technology to target the source of body odor, and is suitable everywhere from the underm to the feet—and what is in between.
Dove VitaminCare+ Deodorant
Dove VitaminCare+ Deodorant works with the skin's natural odor defense to counteract odor-causing bacteria. Dove says the vitamin B3 supports antimicrobial peptides (AMP) at the suface of the skin that help to keep odor causing bacteria at bay."We know that more and more consumers are seeking aluminum-free deodorant options, but they're often left disappointed with non-effective or even irritating formulas. This is why we're so thrilled to introduce a new product that pushes the science of aluminum-free formulas forward," said Pranav Chandan, category head of US deodorants at Unilever. "Fortified with Vitamin B3, Dove VitaminCare+ is the next generation of aluminum-free deodorants that provides women the superior odor protection they expect, while also providing new levels of care they deserve for their underarm skin."
Dove VitaminCare+ Deodorant is available in six fragrances—Coconut & Shea, Raspberry & Rose, Lavender & Chamomile, Cucumber & Melon, Peaches & Shea Butter, Coconut Water & Aloe.
Men+Care Whole Body Deo
Dove Men+Care Whole Body Deo uses proprietary odor prevention technology to target the source of body odor. It also contains vitamin E for a non-irritant formula free of aluminum and parabens. These skin-conditioning ingredients and moisture absorbers the new deodorant is tough on odor, but not on skin.According to Dove, only 2% of consumers are currently using whole body deodorant, but 76% of men want to try a product like this.
"The conversation around body odor for men was often limited to the underarm," said Chandan. "Men want solutions for other areas. It's time for a product that men can use everywhere anytime – from pits, to privates, to feet. Our new Whole Body Deo is the singular solution to the multifaceted needs men have."
The Dove Men+Care Whole Body Deo range includes three new formats in scents like Aloe + Bamboo and Shea + Cedarwood. The formats include stick, spray and cream.
Unilever is the No. 1 company in Happi's 2023 International Top 30 Report.