Love Beauty and Planet’s Beloved Drops New Mood-Boosting Vegan Body Wash Collection

Vegan beauty brand Beloved by Love Beauty and Planet has introduced a new Vegan Body Wash Collection with mood-boosting scents.

 

Each of its unique fragrances were biometrically tested through a brain-mapping technology that matches each fragrance with lifestyle activities in a similar mood space, according to the brand.

“A bath can be such a powerful experience to help restore and rejuvenate you. With the introduction of our new vegan body washes, your shower can be a mood-transforming experience,” said Greg Ross, COO of Unilever Personal Care, North America. 

Indulge – Notes of whipped vanilla, coconut milk and spun sugar;

Vibe – Mimosa flower, rose and jasmine with fruity notes rhubarb and blackcurrant;

Calm – Water lily and eucalyptus;

Zen – Eucalyptus and mint paired with notes of jasmine water and sage;

Shine – Nectarine and a tropical cocktail of citrus and sweet cream; and 

Dream – Lavender and vanilla paired with notes of hazelnut milk.

 

Beloved is available exclusively at Target stores nationwide and online for $12.99 each.