04.02.24
Perricone MD has hit the refresh button on its “No Makeup Collection,” which offers skincare-infused makeup with long-term, clinically proven results.
At the forefront of the "no makeup" beauty trend, each product in the brand's collection aims to fuse seamlessly with the skin to create a natural "no makeup" look. The hero of the collection, and the center of the brand's new campaign, is the No Makeup Foundation Serum. Available in eight shades ranging from the lightest, porcelain, to the deepest, rich, the foundation is proven to reduce uneven texture, dark spots and discoloration in four weeks, per the brand.
"When I joined Perricone MD in 2011, one of the first projects I had the pleasure of working on was the launch of the original No Foundation Foundation, which boasted a universal shade for all skin tones and was the original catalyst to the 'no makeup' trend," said Chief Marketing Officer, Jennifer Trovel. "It's been wonderful seeing this franchise evolve over the last decade to expand beyond one product, while maintaining the core principle of the collection in highlighting natural beauty and enhancing the skin."
New Campaign
Perricone MD says it’s breathing new life into the No Makeup Collection with a brand campaign highlighting an inclusive and diverse group of eight influencers to match each shade of No Makeup Foundation Serum with unretouched images. These include: Veronika Losyuk-Arena; Katy Schuele; Sunnie Brook; Carmen Ho; Ella Rose; Milan Wheaton; Tatiana Rivera; and Chee Smalls.
New Launches
Along with the Foundation Serum, Perricone MD is announcing new launches to the collection, which include No Makeup Lip Oil and No Makeup Blush Balm.
No Makeup Lip Oil is touted a non-sticky, skincare-infused lip oil that provides a hint of color and shine. It instantly replenishes and conditions with essential moisture to reduce the look of vertical lip lines for visibly smoother, plumper and more supple lips. Available in six shades, the lip oils notably feature hydrating skincare ingredient, hyaluronic acid, along with peptides and pomegranate seed oil, to visibly improve lip volume, fullness and definition.
Inspired by founder Dr. Nicholas Perricone's research on the power of antioxidants in relation to his anti-inflammatory diet, a key pillar of the brand's Three-Tier Philosophy, the lip oils feature shade names like Lychee, Guava, Pomegranate, Pink Grapefruit, Raspberry and Plum. Clinical and consumer studies were conducted to ensure the innovations’ effectiveness. In a consumer study of 104 women after 28 days on bare lips, 98% felt instantly hydrated and moisturized lips. In a clinical study of 29 women after four weeks on bare lips, 95% saw softened lip lines with lasting shine and 86% showed improvement in lip fullness and contour.
No Makeup Blush Balm is touted a buildable cream blush that adds a natural-looking color and a “radiant” finish. The blendable blush balm is a new format of the existing, bestselling liquid blush in the collection, No Makeup Blush. It provides for seamless application to instantly brighten and accentuate cheekbones for a more defined look, the company said.
The Blush Balm comes in one rosy shade suitable for a wide range of skin tones. As a new formula in the collection, it's appropriate for use alongside the existing No Makeup Bronzer and No Makeup Highlighter, to enhance the overall “no makeup” look.
In a consumer study of 106 women after 28 days, 96% said it instantly accentuates cheeks for a lifted look; 92% saw instantly more radiant healthier skin; and 91% said it is lightweight, easily blendable and provides lasting color with buildable coverage.
The refreshed No Makeup brand campaign is now live and all six shades of No Makeup Lip Oil retails for $35, along with the existing No Makeup Collection, are now available on PerriconeMD.com and at a variety of major retailers. No Makeup Blush Balm will be available in May 2024.