Maybelline New York is forging a new, long-term global partnership with the WHO Foundation to enable access to mental health services for millions of people. 

 

The two organizations share a common goal to make an impact by improving norms, health systems and empowering local NGOs to help their communities with mental health support.

 

As part of the Brave Together program, Maybelline New York has a goal of helping 10 million people access 1:1 mental health support and donating $20 million to this cause by 2030.

 

“Maybelline New York's mission is to give everyone the self-confidence they need to express their beauty. We know that makeup has a role to play in that, but the real work starts on the inside,” said Trisha Ayyagari, Maybelline New York global brand president. “We started Brave Together to support those facing anxiety or depression. All the countries we operate in, and all the NGOs we partner with, have really rallied around this mission, but we still have a long way to go. We are committed to making support accessible to all so that no one has to struggle alone.” 

Since the launch of Brave Together in 2020, Maybelline New York has helped over 1.65 million people access free, 1:1 professional support in over 34 countries. As part of this new partnership, the brand has pledged more than $1.8 million to the WHO Foundation, enabling access to mental health services for at least 2 million additional people by 2028.

 

“The WHO Foundation is thrilled to partner with Maybelline New York. We share a vision in which everyone, everywhere, can access mental health services and very much believe in the complementarity of our strengths to support millions of people globally,” said Anil Soni, CEO of the WHO Foundation. “I am confident that our collaboration will inspire even more organizations to join our effort. Such a collective movement is critical in achieving health equity, and more broadly the Global Goals of the United Nations.”

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