Dove has launched nationally what it is calling its most scientifically advanced hair care collection: Dove Bond Strength. The new range offers a “complete damage repair routine” with four products featuring patented technologies to visibly repair hair and strengthen damaged bonds, according to the Unilever brand.

“Dove Bond Strength delivers such effective hair repair results due to its formulation being powered by Dove's proprietary Bio-Protein Care and peptides which came to life after 10 years of research across our dedicated R&D team,” said Beth Labrecque, senior scientist for Dove Hair. “Inspired by Bio-mimetic hair technology, which works in harmony with hair's own biology to help repair extreme damage from the inside out and restore for healthy look and feel of hair, this Dove patented technology strengthens bonds at molecular level where the structure is damaged and protein is lost.”

Dove 10-in-1 Bond Strength Serum Mask is a weekly treatment that contains peptides and glycerin and offers “10 transformative benefits in just one minute,” according to the brand.

Dove 10-in-1 Bond Strength Shield Super Serum, a wet or dry styler, is said to shield hair from external aggressors and further damage. It promotes hair hydration and gives a glossy finish.

Dove Bond Strength Shampoo & Conditioner work in tandem on all hair types to visibly transform hair and strengthen bonds from the inside out, said Dove.

Dove has partnered with professional surfer Coco Ho to promote the new line.

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