Melissa Meisel, Senior Editor01.02.23
Indie brands continue to reveal their power in the personal care marketplace, bringing unique concepts, customized solutions and exotic ingredients to the forefront of product development. And, according to Yann Pencole, vice president, consumer products at Kline, retail sales of independent beauty brands in the US are expected to increase at a compound annual growth rate of 14% by 2027.
So, what are the key success factors behind these game-changing brands?
According Kline’s recent “Beauty Indies: Analysis of Brands to Watch” report, the company founders are often ambassadors promoting a brand in the marketplace.
“All relationships in which they are linked or associated with help them gain access to retailers, investors, contract manufacturers, formulators and more,” Pencole said.
Read on to learn more about rising indie beauty brands. Each is primed to grow in the year ahead thanks to their founder’s unique talents and personal stories.
Beauty HAC
So, what are the key success factors behind these game-changing brands?
According Kline’s recent “Beauty Indies: Analysis of Brands to Watch” report, the company founders are often ambassadors promoting a brand in the marketplace.
“All relationships in which they are linked or associated with help them gain access to retailers, investors, contract manufacturers, formulators and more,” Pencole said.
Read on to learn more about rising indie beauty brands. Each is primed to grow in the year ahead thanks to their founder’s unique talents and personal stories.
Beauty HAC
Continue reading this story and get 24/7 access to HAPPI for FREE
FREE SUBSCRIPTION
