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Mastering Beauty Techniques with AR

AR expert Paige Piskin’s filters have been used by pop stars and fans alike; this summer she partnered with Joah Beauty in a TikTok challenge.

Lianna Albrizio, Assistant Editor08.03.22

This summer, Joah Beauty partnered with top female AR creators and digital filter artists for its #JOAH30sEyelinerChallenge. The beauty brand tapped into the creative skills of experts like creative agency Song Candy and artist Paige Piskin, among others, to create the campaign in which fans replicate a beauty look using augmented reality.

In the challenge, a filter shows an eyeliner look on one eye, and users aim to recreate the look on the other—in less than 30 seconds.

“It gives you the ability to see it on one eye and copy it on the other,” Piskin told Happi of the Joah challenge, which is going on until August. “For me, I hadn’t done anything like that before. I realize just how effective it would be to watch your own eye using your phone.”

Piskin’s creative makeup filters have been admired and u