Lianna Albrizio, Assistant Editor07.28.23
American novelist Anne Lamott once mused, “Joy is the best makeup. But a little lipstick is a close runner-up.”
Lamott’s ode to the pigmented little twist-up stick that carries a big oomph when applied— the pick-me-up that most women refuse to leave the house without—is perfect for National Lipstick Day, July 29. For this special day, beauty brands are well, marking the occasion with deals, beauty tips and inspiration on all their best shades and finishes.
MAC Cosmetics
This year, MAC is partnering with influencers Cindy Kimberly, Jodie Woods and Alissa Ashley to create their own signature lip combos in limited-edition sets.
Kimberly uses the Soar Lip Pencil to line her lips before applying the Brickthrough Powder Kiss Lipstick as a base and then the Very Go Lightly Lipglass to complete the look.
Woods’ go-to is the Cork Lip Pencil, Clear Lipgloss and the Please Me Lipglass.
Ashley likes to layer the Antique Velvet Matte Lipstick, Fast Play Lipstick and top it off with lipglass in Love Child.
The limited-edition sets are available at MAC counters and maccosmetics.com.
From July 28-July 30, MAC is offering 40% off Mac lipsticks, glosses and pencils across all channels where MAC is sold. These include lipsticks in retro matte, matte, satin, amplified crème, frost and Glow Play Lip Balm. Prices will also be slashed on select lip pencils and lip glosses in lipglass, dazzleglass and cremesheen lipglass.
GXVE Beauty
For National Lipstick Day Gwen Stefani’s GXVE Beauty is offering a range of long-wear lipstick shades and formulas that allows consumers’ unique style to shine: whether that’s recreating a Barbie pink look, a standout nude, or tapping into Stefani’s iconic red lip. In addition, consumers can pick up GXVE Beauty “Pout To Get Real” and “Anaheim Line” lip liners and add a hint of shine and dimension with GXVE Beauty Bubble Pop Electric Lip Glosses. All products are online at
L’Oréal is turning up the color with Colour Riche Intense Volume Matte Lipstick, Glow Paradise Balm in Lipstick and Infallible Matte Resistance.
Infused with hyaluronic acid that plumps the lips with pigment that lasts up to 16 hours, the Colour Riche Intense Volume Matte Lipstick offers a top-performing formula for fuller-looking, more volumized, matte lips. With a slim bullet-like shape available in 12 shades, the new matte lipstick is designed for optimal precision, allowing for easier contouring and outlining lips with color, according to the brand.
L’Oréal Paris expands the cult-favorite paradise collection with a buttery product that functions like a balm. Designed to fit sensitive lips and enhance every lip tone, Glow Paradise Balm in Lipstick is formulated with 92% natural ingredients and plant-based waxes and oils.
The brand’s newest liquid lipstick, Infallible Matte Resistance, offers up to 16 hours of comfortable wear. Infused with hyaluronic acid and equipped with a custom-made applicator for optimal precision, Matte Resistance goes on glossy and leaves lips with a powdery, ultra-matte finish. Available in 12 highly pigmented shades from “Major Crush” to “Breakfast in Bed,” the new lipstick provides bold color suited on any skin tone.
Charlotte Tilbury
Charlotte Tilbury’s Airbrush Flawless Lip Blur and Matte Revolution Pillow Talk, the No. 1 lipstick in the prestige US market per The NPD Group with one sold every minute, are not to be missed. The former is marketed as a modern, light-as-air, matte-meets-moisture liquid lipstick with smoothing and soft focus airbrush effects and powder-blur technology that reveal hydrated, plumper and flawless-looking lips that last throughout the day. The Charlotte Tilbury Matte Revolution Pillow Talk is enriched with orchid and lipstick tree extracts, plus light-reflecting pigments to uncover softer, smoother and more youthful lips. Both lipsticks are available at CharlotteTilbury.com.
It Cosmetics
Pillow talk continues with It Cosmetics’ Pillow Lips Lipstick. The collagen-infused lip color makes lips look fuller and delivers high-impact color payoff in just one swipe. Available in cream and matte finishes, each of the 14 shades are designed to complement all skin tones and lip types. Available at ItCosmetics.com.