It’s not often that you get an invite into TikTok headquarters. The social media application everyone loves to hate presents video content in a unique and addictive way.

So when goPure invited Happi to Tik Tok HQ in Times Square, we hopped on the train and travelled up to the 57^th floor of its Times Square office for a look into this indie beauty brand that has become a viral sensation—while we can. A new law mandates that ByteDance, TikTok’s owner, to sell the company within a year or face a US government ban due to national security concerns. Tiktok and a group of TikTok creators have filed separate lawsuits to block the ban.

But until anything changes with ownership, the goPure marketing team was on site at TikTok to greet beauty editors and influencers in a soaring event space overlooking the Hudson River. And the concept was very meta…the brand itself started on TikTok with an influencer review and has since become well-known for its anti-aging clean beauty products.

goPure is launching two new products for Spring 2024—the Wake-Up Radiant AHA Peel and Refine It! 2% BHA Liquid Exfoliant. Both products add depth to goPure’s innovative portfolio and position the brand for further success within the clean skincare industry, contend the marketing team.



Co-founders Erin and Alex Keyan shared in a fireside chat about how goPure “is set to change people’s lives” with its science-backed clean beauty products.The company also has a charitable twist with donations that go to Alex’s Lemonade Stand.
 
Estheticians were also on site for guests to experience personalized skin consultations in TikTok’s new event space.