Nailed It! New Nail Polish Launches for Fall 2021

Beauty marketers are banking on novel nail lacquers spanning from vegan formulas to versatile neutrals.

By Melissa Meisel, Associate Editor 10.28.21
Fingertips and toes can still use a pop of color pandemic or no. And it shows in the numbers. Nail polish sales rose 8.8% to $649.2 million for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended May 16, 2021, according to data from Information Resources Inc. (IRI).
Beauty marketers are hopeful for a solid holiday season ahead. But first, here’s a look at some leading nail polish launches for Fall 2021.