It’s a beautiful thing. In the third quarter of 2014, sales of US prestige beauty products increased 6% to $2.4 billion, according to The NPD Group.

Makeup leads 2014 overall prestige beauty sales, with eye, face, and lip products making up the bulk of the growth. During the period, fragrance, sales continued to rise, jumping nearly 5%. And facial masks are the primary driver of skin care growth, with a significant double-digit increase compared to a year ago, according to the Port Washington, NY-based research firm.

“The trends that have developed throughout 2014 remain clear during its third quarter­—fragrance is having a great run heading into the holiday season, and makeup is widening the gap between itself and skin care,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “While each of the categories experienced growth, recognizing the industry shifts that have occurred will allow retailers and manufacturers to better understand what their consumers are looking for, which is especially critical as we enter the holiday shopping season.”