Marketing News

Function of Beauty Expands Retail Presence with Amazon

Will also offer Pro line direct to consumer.

Function of Beauty will be extending its retail presence through a new partnership with Amazon, while also introducing its Target and Function of Beauty Pro lines to its DTC site.

The partnership marks a major milestone in the brand’s expansion, enabling it to connect with a larger audience who value customizable hair care , the brand says.

In its Amazon debut, Function of Beauty will introduce its Target line of products, alongside bundles and kits, streamlining the process of receiving a personalized hair care regimen directly to doorsteps. In addition to Amazon, Function of Beauty will also introduce its Target and Pro lines to DTC.

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