Imogen Matthews, Consultant11.01.19
Cannabis-derived CBD, or cannabidiol, is attracting a great deal of attention as a luxury beauty and wellness ingredient—attention that’s led to an explosion of new product launches across the entire beauty spectrum. The CBD category is awash with indie brands playing off the CBD trend, but many have untested products making nebulous claims that contain little active CBD. Regarded by some as the next big thing in beauty, CBD is causing a stir, but lack of clarity of its legal status in many countries is making the multinationals wary of moving into this space.
The global legal market for cannabis products is expected to reach $166 billion by 2025, according to Euromonitor International, as cannabis in some form becomes part of consumers’ daily routines, either as a functional ingredient in foods, beverages and beauty, or as a wellness mood enhancer in health. Within beauty and personal care, hemp seed oil has been an ingredient used in products for decades, first coming to prominence when The Body Shop launched its Hemp Dry Skin Treatment range in 1998, which caused a
The global legal market for cannabis products is expected to reach $166 billion by 2025, according to Euromonitor International, as cannabis in some form becomes part of consumers’ daily routines, either as a functional ingredient in foods, beverages and beauty, or as a wellness mood enhancer in health. Within beauty and personal care, hemp seed oil has been an ingredient used in products for decades, first coming to prominence when The Body Shop launched its Hemp Dry Skin Treatment range in 1998, which caused a
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