In a continued partnership with the Cybersmile Foundation, the cosmetics company taps Pagonis the new face of the brand's Online Bullying Hurts IRI campaign.
With the rise in searches for pollution and sun damage in skincare, brands are encouraged to highlight a product as protective against common concerns.
The Michelle Pfeiffer founded brand named for her children, launched as a direct-to-consumer brand in 2019, with its first major foray into retail in 2022.