Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique

Shadow Shields Foil Fallout

Published August 3, 2012
Related Searches: consumers read eye men
Post a comment
Glitter fallout – it’s a "no-no" term when it comes to color cosmetics. While women love the look of shimmery eyeshadows, the tiny particules of glitter that fall underneath the eyes is less than pretty. You can tap the brush (a common makeup artist tip), but sometimes the dazzle’s too strong and you can’t avoid 360 degrees of it!
Enter CCA Industries. The marketer of innovative HBA brands such as Nutra Nail, Bikini Zone and Plus White has designed Eye Boutique Shadow Shields—ingenious little crescent-shaped cotton disposable pads that adhere under the eye to protect from eye shadow fallout and mascara marks.  Creator Michelle Villanueva, a professional make up artist, so cleverly created this hands-free, secret weapon for a purely selfish reason.
 “Whether it was trying to get myself ready with twin boys running around, or making sure that my client was on time, I knew that I had to create something that would help every woman, every makeup artist save that extra 10-15 minutes it was taking to touch up the mess of eye shadow fallout,” she said.

Eye Boutique Shadow Shields are now available to all consumers in boxes of 14 with a suggested retail price of $5.99 at Rite Aid, Duane Reade, Harmon and other stores across the country.  

blog comments powered by Disqus